BrianMarcelblkstripe1a Brian Marcel

Brian Marcel's New Book




A success primer for budding entrepreneurs who want to change the world

  • Learn why it is never too late to start a business.
  • See why positivity and having a plan matter.
  • Find out how to interview and hire the best people.
  • Discover how anticipate your product's life cycle.
  • Look for market disruptions to make moves.
  • Learn how to work with different cultures in new markets to expand your business.
  • See why entrepreneurs have to be risk takers.
  • Hire people smarter than you, learn the art of delegation and empower your team.
  • See how "becoming known" can grow your business.
  • Learn why going the extra mile in relationships and customer service pays off.
  • Discover the techniques to kick-start a market in a new technology.
  • Learn when to not to listen to other people!
  • Become adept at spotting the next trend.

Audiobook now available!


Interested in becoming an entrepreneur?


Brian's new online course is a complete step-by-step guide to start and sustain your OWN business, with 5 detailed modules.


If you're looking to replace your full-time job with your dream, check this out!

Media Coverage:


Latest interview:

How is the UK handling coronavirus after Brexit?

Brian Marcel joins Jim Blasingame to discuss why leaving the EU was a good decision for the UK, particularly in terms of vaccinations for their citizens. Listen here


Several more with Jim Blasingame:


How has the pandemic impacted the pace of blockchain adoption?

Brian Marcel joins Jim Blasingame to report from London, England on how the global pandemic has impacted the implementation of blockchain solutions, and that corporations aren't taking advantage of it as much as they could. Listen to this interview here


How has the pandemic impacted the pace of blockchain adoption?

Interview on how the global pandemic has impacted the implementation of blockchain solutions, and that corporations aren't taking advantage of it as much as they could. Listen here


Combining barcoding and bitcoin – who knew?

How barcoding and even RFID will sit on top of blockchains that are used as supply chain tools. Listen here


How blockchain will impact the global supply system

How the next level supply system technology, blockchain, will revolutionize this discipline in an unprecedented way. Listen here


How bar-coding changed the supply chain system

Why understanding how bar coding changed the supply chain system is important to understanding the next technology, which is blockchain...

Listen here


What Does Entrepreneurship Look Like In Post-Soviet Europe? Brian Marcel joins Jim Blasingame to report on the economic and cultural challenges and successes Eastern Europe has had in becoming entrepreneurial since the fall of the Soviet Union. Listen here


Defining what it takes to be an entrepreneur

A discussion of some of the key elements that have to be part of anyone who wants to become an entrepreneur. Listen here


Check out more interviews with Brian and Jim here

Is There An Entrepreneur In You?

Entrepreneurship is booming among boomers. Starting a business after retirement allows people to finally do something they are passionate about or something that can make a difference in the world... Read more here


Brian Marcel on “The Mentor Equation” and “Eating Your Humble Pie”

It is not only new entrepreneurs that need a mentor. Even well-established business people do, because there is nothing like being able to chat over some issues with someone who has had real life experience... Read more here


Brian Marcel: Founder, IBCS Group & Author

Since its start in 1988, he has built the IBCS Group into the top enterprise mobility integrator in Central and Eastern Europe. With more than 35 years of hands-on, high-level senior and corporate entrepreneurial experience... Read more here


Interview with Brian Marcel - Author Of Raise The Bar, Change The Game

Marcel is the founder and Chairman of International Bar Code System (IBCS) Group, known for bringing the game-changing barcode technology to a part of the world in desperate need for change. Since its start in 1988, he has built the... Listen here


Recalculating Radio: Interview with Brian Marcel - Author Of "Raise The Bar"

Brian Marcel is the author of Raise the Bar, Change the Game: A Success Primer for Budding Entrepreneurs Who Want to Change the World. He wrote this as a success primer to helps others find the entrepreneur within... Listen here


Career Change? What you need to sink or swim - by Brian Marcel

"I always say it is never too late to start your own business. In fact, I was 35 before I took the plunge and decide to get into the barcode industry which was quite new in those days as retailers were just coming to terms with data"... Read more here


From Blueprint to Booming Business: A Step-by-Step Guide to Business Success

Starting your own business from scratch can be a terrifying prospect filled with self-doubt and worries about failure and going broke. To help you safely negotiate the path of entrepreneurship, we asked business mentor and author Brian Marcel to share his blueprint for business success... Read more here

Launch Your Business in 2019: Expert's Guide to Make it Happen - Jiggy Jaguar Show

Ready to finally turn your blueprint into a business in 2019? There's no better time than the New Year. But it's not easy. According to Brian Marcel, there are a number of things you must check off your to-do list before opening for business... Listen here


Raise the Bar, Change the Game

As an industry pioneer, he's known for expanding the reach of barcode technology to underdeveloped areas of the world. Branded by students and peers as "Mr. Mentorvator," Marcel has more than 25 years of hands-on, high-level senior and corporate entrepreneurial experience... Listen here


Interview with "Mr. Mentorvator" Brian Marcel

Every year, the world of home business becomes more international as boundaries and barriers break down. But this opens up challenges of working with new cultures, of being able to work online with other people around the world. You'll also need to spot trends - often technological - that might appeal to a particular cultural group... Listen here


Action Now CFO Interview with Brian Marcel


A podcast interview with Founder of the International Bar Code System and Mentor of young entrepreneurs: Brian Marcel!... Listen here


How to Think About (and Reduce) Risk When You're Starting Your Own Business

I understand that many of you are in startup mode or still contemplating whether to embark on the risky business of becoming an entrepreneur. My goal is to encourage waverers to start their own business, and to mentor some of those who are on their way to become millionaires... Read here


Make a living, make a difference – learn from every disaster

I am convinced that this is what the world needs – not another story about a boy-genius who lucks into unimaginable wealth and technological dominance, but someone who spots an opportunity and, not only uses it, but gives the rest of us a template for spotting the next one... Read here


Tips for Entrepreneurs

Peggy welcomes Brian Marcel... He explains that in this day of fast moving technology, you have to keep changing your business model on a fairly regular basis—and if you want to get to the next level, you have to find the next big trend... Listen here


Game Changing Principles Of The New Rules Of Entrepreneurship

“If I can encourage young entrepreneurs to launch a business in this industry and create exciting solutions that also change the world, I’ll be satisfied... There’s a lot to learn on your way to the top, and learning the right tactics will help you sink or swim.”... Listen here


What Difference Does it Make If You Fail?

“Brian Marcel is a pioneer of barcodes and the first to start joint ventures in the former Eastern Bloc after the fall of Communism. His book Raise the Bar Change the Game acts a primer to help budding entrepreneurs change the game as he did”... Listen here


YouYaa Interview


Brian Marcel Successful CEO - Episode 3

Interview with Brian Marcel, Chairman of IBCS Group, a very successful Applications Solutions Integrator in the Enterprise Mobility market in Middle Europe... Listen to interview here


The Bob Pritchard Radio Show


Interview with Londoner, Brian Marcel, who took a big chance setting up Eastern European businesses working behind the iron curtain. Just goes to prove: Big ideas, Big rewards... Listen to interview here


Brian Marcel joins IOTA Foundation as the newest advisory board member


About Brian Marcel


With over 35 years of hands-on, high-level senior corporate and entrepreneurial experience, Brian has grown the IBCS Group from a standing start, in November 1988, to the #1 enterprise mobility integrator in Central and Eastern Europe. Along the way he has made 4 millionaires and has a goal to make another 10 in the next 5 years.


Brian spotted an untapped region in the former Soviet bloc before the wall came down and found some potential entrepreneurs working in State run Companies, bought them out, set them up in business with shares and finance and best business practices. Today the IBCS Group is the No 1 in the region and the only real group of disparate cultures who really work together in harmony.


His success is based on ownership, openness and trust, values that are shared across the 5 companies in Poland, Hungary, Czech Republic, Slovakia and Bulgaria. As Chairman of the Group he is responsible for the survival of the Group, the strategic vision, supplier relationships, and overseeing the leadership board to maximise shareholder value.

Businesses, Projects and Ventures


Raise The Bar Book

IBCS Group

Bar Code Systems



The Book Professor
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